| The Challenge of Today’s Electrician… If you are an Electrical Service Tech in today’s world, I do not envy the challenges that you face on each call. Electrical Techs are in my opinion, have some of the greatest opportunity of any trade. I think this is because the customer demand for the things that people use and need on a day to day that consume power has risen through the roof. This demand for a more convenient power supply has driven a completely new service industry. Electricians of today are in a constantly changing environment that is difficult to keep up with. This mixed with the constant changing needs and uses for electrical power that manufacturers and even our own government place on their shoulders make this uniquely challenging but exciting. Then they are faced with communicating this new info to home owners. You not only have to sell today’s repairs but also get customers prepared for what might happen tomorrow as well. On top of the challenge of your work being some of the hardest to diagnose and perform like wire sizing, maximizing efficiency, anticipating the needs of tomorrows power and using thousands of dollars in some of the newest tools and meters all this while working in some hellacious conditions, you are also faced with customers who think they can “get by without doing it today.” Or in some cases you are no doubt running up against the “Low Ball Larry,” competition that appears to do the same job as you but at a much lower price. Reduce Your Price Presentation Anxiety… Electrical Techs in today’s world are under constant pressure to produce and why not? The cost of running a service business like an electrical contracting service business is going through the roof. The boss keeps up the never ending pressure for you to produce a profit and he is not going away. Stop Looking Like a Sales Person… Many Electricians put under these conditions opt for lower paying jobs in a new construction environment or in building management where their earning top out at around $50,000 a year if they are working overtime in some of the toughest conditions. Most wind up at around $45,000 which is barely enough to live paycheck to paycheck if you have a family. There is good news… You see, the problem isn’t that Electricians are bad with people, or that they aren’t trying hard enough to sell their solutions to customers. Electricians are just trying to play the wrong game using out dated methods that DO NOT work no matter how hard you try. In essence, they are trying to sell something that is already sold! I guarantee you have NOT heard this information before. This Is Not Your Daddy’s Seminar On Selling… Join me and let me “Totally Immerse” you… The best part is that your investment is 100% guaranteed to work or I will refund your money. A guarantee I have never had to honor yet. Challenge me to make you successful by attending a “Total Immersion Summit.” You may be the first failure story, but I doubt it. Come to a summit and find “the ring of truth” that you have been seeking for years. Leave Your Mother In The Truck… Success Starts Now! Joe Crisara Joe Crisara |